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| - Future Forecasting of Sales |
| - Awareness of the Offer |
| - Comprehension of the Offer |
| - Predisposition to Purchase |
| - Impact of Offer |
| - Encouraging Features |
| ...and more |
| VPM™ (Volume Predictive Model ™) | ||
VPM™ is used to deliver full-scale predictive modeling of a specific offering including anticipated transactions and sales from frequent, infrequent and non-customers. VPM should be employed when the anticipated investment warrants detailed cost / benefit analysis. VPM™ study methodology has 3 phases: 1) Benchmark Phase IMI's VPM™ has been used in numerous industries and with hundreds of consumer offers including promotions, loyalty programs, new product launches, charity lotteries and events. |
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| VPM™ 3 Phases Descriptions | |||
1) Benchmark Phase: Where respondent current attitudes are determined in the category. 2) Description Phase: The product or offer under consideration is described and respondent reactions and attitudes are evaluated in standardized areas like appeal, value, affordability, participation intention, intended participation frequency, image and future purchase intention. In addition, major motivators directly linked to participation are identified. 3) Prediction Phase: IMI proprietary coefficients recalibrate consumer responses to predict transactions and sales at various awareness and comprehension (of the offering) thresholds and in competitive and non-competitive environments. Transaction and sales impact are quantified in terms of regular customers, infrequent customers and non-customers |
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