IMI's PES™ is utilized to evaluate the actual in market effectiveness of a promotion.

The PES™ provides valuable feedback on how well the offer delivered on key attributes that significantly contribute to the success / failure of the offer relative to the IMI Impact Norms.

Knowledge of these critical success factors and understanding the performance relative to these measures provides valuable feedback and lessons learned that can greatly assist in the planning and execution of future programs. Additionally, the PES™ provides invaluable market intelligence with respect to competitive offers, their performance relative to impact norms, and their impact on proprietary offers.