IMI International has developed a proprietary evaluation system - PACES™, (Product, Advertising and Concept Evaluation System) which evaluates specific marketing initiatives such as new products, sales promotions, loyalty programs, advertising, events, sponsorships, Internet programs and direct mail campaigns.

The system is designed to pre and post evaluate the success of concepts / marketing initiatives and provide diagnostics on how to maximize /optimize the success of any marketing initiatives in the short and long term.

Each of the components of the PACES™ system has been used successfully for the past 15 years and can be used individually or in any combination.