Client Objective:

1) Increase shopping in the middle isles of super markets


Situation:

Fewer Consumers shop the middle isles in supermarkets. Supermarket layouts encourage purchasers around the perimeter of the stores and hence a large proportion miss the middle isles.

INNO Solutions:

HCM types in the meals needed for the week. Site responds with a list of recipes which can be used for the week that will satisfy the family.

Site also responds with a list of ingredients needed. Site most importantly gives HCM a virtual map of the store and the most efficient routes to buy the ingredients needed. Result is quickest shopping trip for HCM with ingredients needed for week's meals. Most of the ingredients found in middle isles. Even though trip made efficient, impulse purchases in middle isles will increase.

IMI Consumertrack™ generated information that a large percentage of household category managers plan their purchases before they visit the supermarket.

Reach the consumer before the supermarket visit and motivate to shop the middle isles.

Recipes drive household category manager interest. Household category managers want their shopping trip to be efficient. The virtual map gave the consumer an efficient shopping experience.