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| Percent of attendees fitting target profile |
| Satisfaction with the event, impression/consumption of the event |
| Awareness of all sponsors |
All key measures are compared to IMI success norms for on-site evaluation. |
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| EES - Immediate Event Impact | ||
Situation: Single or multiple on site events Study Usage: Quantitative approach to measure immediate efficiency of event. If multiple sites over time, can be used to gain insight in order to improve the next venue/site.
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