IMI International - Event Evaluation Study

IMI has evaluated over 600 different events including:

- Olympics, World Cup, NBA, NHL, MLB, Superbowl, NFL PGA Golf, Slo-pitch, F1 Racing, Indy Racing, Xtreme Games, and other sports related properties.

- All types of Music events, Targeted Hispanic/AA Events, Oktoberfest, Kids event tie-ins, and more!

Event Evaluation Study™ (EES™)

IMI International has been involved with the pre and post evaluation of sponsorships and event/experiential marketing since the 1984 Olympics. Experience includes all types of venue, event and investment levels – from country fairs to the Superbowl.

During this time IMI has evaluated in excess of 600 different events with over 1200 sponsors.

Depending on situation and objectives, IMI EES ™ has three core applications/products (click for more):

• Product A: Event Pulse - Qualitative
• Product B: Immediate Event Impact - Quantitative
• Product C: Residual Event Impact - Quantitative

Event Sponsorship Facts

An effective event sponsorship can:

Change consumer purchase behaviour in the short term - create trial.
Alter consumer predisposition to purchase products in the future.
Positively enhance the brand image and key brand equities.
Build loyalty.

Understanding the elements that make effective events / sponsorship will:

Maximize predisposition and image from the event sponsorship expenditure; and
Maximize long term efficiency of event sponsorship expenditures (reduce cost without sacrificing impact.