The IMI Consumer Track™ is a quarterly syndicated study conducted in the U.S., Canada & Europe.

The studies provide broad scale tracking of consumer marketing initiatives such as sponsorship/events, ads, new products, and promotions, as well as insights on hot consumer topics. The purpose is to provide Agencies and their Clients fact based principles for enhancing their marketing initiatives.  

"For the price of one night of focus groups, the IMI Consumer Track™ offers a year's worth of topical consumer insights and up-to-date IMI best practices – validated among your specific consumer base.  "