BOS is a proprietary system that analyzes components of our clients' brand within the industry from a customer perspective.

IMI International employs a clear, graphic approach to conversion effectiveness when interpreting client and competitor brand health through the natural progression from awareness to comprehension to trial to occasional customer to loyal customer thereby exposing essential industry attributes, top brand performers and client brand position.

Brand health investigation drills down with weighted brand surplus and deficiency analysis in the areas germane to creating loyal customers.