A sponsorship initiative is strengthened by the company it keeps.  For all parties – brands, properties and agencies – a strategic and effective partnership can be a gateway to increased reach and recognition, enhanced brand equity and positioning, and incremental sales.

IMI International has been involved with sponsorship since the 1984 Olympics in all aspects:

• Selection & Pre-Evaluation
• ROI Measurement
• Life Time Value
• Optimization

Leveraging our extensive proprietary database of 1,250+ events/sponsorships, 9,000+ program optimizations across 80 categories in 15 countries, IMI International accurately and objectively identifies the ‘true value’ of a sponsorship: pre – during – or post.

IMI International’s approach to Sponsorship & Event Marketing considers the synergy between all fundamental partners of a partnership and from your consumer’s perspective.

A few guiding sponsorship principles:

• Stay true to your consumer
• Stay true to your brand
• Demonstrate your brand benefits
• Activate your brand
• Engage your category’s customers

With on-going global sponsorship conference leadership through immersive presentations and with IMI International’s strategically-focused syndicated sponsorship studies, IMI International continues to be a thought leader in this exciting space.