At IMI we go beyond data to provide strategic solutions and direction for our clients. Employing a proprietary developmental process and a database of 'success norms,' we provide relevant, directly applicable information and recommendations enabling our clients to minimize risk and maximize opportunities.

• Founded in 1971
• Offices based in Arizona-USA, Toronto-Canada, Melbourne-Australia, and London-UK
• Proprietary systems and models used around the world.
• Proprietary database of 'success norms' both in pre testing and post evaluation

IMI's Focus

IMI's focus is to improve client's Return on Investment (ROI). IMI measures all marketing initiatives including promotions, new products, brand advertising, loyalty programs, internet advertising, direct mail campaigns, event sponsorship, charity lotteries, trade marketing, using the same ruler:

• Measure Change in Attitude
• Measure Change in Behaviour

The common denominator is always $$ invested.

This provides consistent and directly comparable measures, which allows clients to evaluate and directly compare ALL marketing initiatives and to be able to conclusively determine where to best spend their marketing dollars based on their specific objectives.