IMI International – Marketing ROI Consulting Via Consumer Insights

Knowledge Through Insights

IMI International guarantees to drive your business forward by optimizing your brand activation’s impact by leveraging our proprietary database and proven ROI metrics.

IMI International is a full-service marketing consultancy - leveraging consumer marketing research - specializing in the optimization of brand activations.

Established in 1971, IMI International is globally recognized for its work in the pre- and post-evaluation of consumer marketing efforts and has developed proprietary consumer research methodologies and success thresholds that serve to improve our clients’ return on marketing investment.

With offices in Toronto, Canada; Phoenix, United States; Melbourne, Australia and London, United Kingdom, IMI International is uniquely positioned to help your brand, property or agency succeed during these turbulent times.

For close to 40 years, IMI International has served as a strategic partner to our clients, developing best practice principles based on over 10,000 evaluations delivered to leading brands globally.

Contact IMI International today so we can help you succeed with your marketing initiatives.

SMCC: Social Media Measurement

IMI International and the Sponsorship Marketing Council of Canada (SMCC) have partnered again for an exciting Breakfast Forum on March 25, 2010 to share more on 2010’s hot topic, social media.

Tim Bishop, Business Development, North America, will be speaking about social media measurement plus providing the latest insights and experience on how to measure ROI (and as a hint, it’s not about friends, fans or retweets…).

Canadian Sponsorship Forum

Don Mayo, Managing Partner of IMI International, is again one of the leading conference speakers for the Canadian Sponsorship Forum.

Attendess will be the first to learn insights focused on actual in-market effectiveness, impact of brand activations and recent Vancouver 2010 Winter Games observations.

Shopper Marketing Forum

The Shopper Marketing Forum has invited Dan Hunter, Partner of IMI International, to moderate a morning session during its upcoming conference on March 11, 2010.

The panel topic, “What Will Appeal to Tomorrow’s Shopper: Learn from Representatives Across All Sectors of the Shopper Marketing Industry” is sure to create an active discussion regarding the future of shopper marketing.

Measuring & Optimizing Experiential

Experiential Marketing Forum (EMF) members continue to learn with IMI International as part of the forum partnership to keep members abreast of the latest insights, research and methodologies in the industry.

This month’s topic is “How to Measure & Optimize Experiential Marketing” which is a three-step process.